Keyword Placements & Keyword Density – Things need to be known

 It is best to get a lot of keywords to rank on your page while creating a website. Having keywords on your website will increase your keyword density. The term Keyword Density is used to describe the percentage of how many times a keyword appears on a page in relation to the rest of the page. Keyword Placements are an important part of ranking in the Search Engines on particular keywords. It is best to make the best use of HTML tags for Search Engine rankings. Of course, the Title and the Meta Tags help rankings of keywords but so does the positioning of text (keyword placements) all throughout a web page.



Domain, Folder & File Names – The domain name is the most important place to have keyword placements and a good keyword density. For example, if you want to rank on "domain names" then http://www.domain-names.com (or .net, .org, etc.) would be the best you could get as it would be 100% keyword density. File names of images and HTML/PHP/asp files should be good for keyword placements.

Try keeping all files in http://www.domain.com/page.html instead of http://www.domain.com/folder/page.html. As you go down through folders the search engines are most likely to think that they are less valuable pages than the ones in the root folder of the domain.

In terms of domain names, where possible always go for the .com extension rather than a .net or .org for example (if possible take all three!). People always assume that a website will end in a .com and even if this has been noted it may be detrimental to your business website. I heard a story once where someone did some advertising on the back of buses listing a web site and even though the text was large and you could clearly see that the website ended in a .org they found that the .com website (which was not their website) had a major increase in visitors because of their advertising and not much of these potential visitors got to see the website that was really being advertised.

The best possible outcome in terms of domain names is to purchase the .com .net and .org (use the .com and set diversions to the main website on the other two). The next best to do this is to purchase the .com only and lastly the .net or .org.

Title – The title is the most important keyword placement area to include the main keywords you want to rank on and describe your website. It's best to keep Titles between 3-7 words and keep them as relevant as possible.

Meta Tags – Apart from the title, it is important to get keywords placed in the description tag as not only is this seen in the web searches but this also helps with search engine rankings for specific keywords that you place in the description tag. Next to the description, you should also insert the main keywords into the keywords, Meta Tag. Not too many keywords should be put in the keyword Meta Tag and keywords should only be put into the keyword Meta tag if they’re found on the web page itself.

Headings (H1 and H2) – Headings are the next most important keyword placement area to include keywords. Headings should obviously not be too long but should include valuable keywords to increase your website keyword density. These tags will be more valuable than the keywords being in the plain text content.

Text Content – It is best to have keywords at the start of the body text content and also all the way through the content. Do not be excessive in how much you use keywords on a web page. It is recommended not to exceed a keyword density of 10%.

Alt Tags – Alt tags (alternate text) should be used on all images. This is the best way of describing what a picture is. Images shouldn’t be used excessively but when they’re used they will be recognized well by the Search Engines if they include alt tags. Alt tags should also be used to be a keyword placement area.

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Location: Madurai, Tamil Nadu, India

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